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Brief
Development of a digital welcome ad for the Horizon homepage, positioning Sky Media as a pioneer in the streaming market with extensive expertise. The brand is recognised as an expert in changing media consumption and has positioned itself as an established provider of digital solutions.

Solution
What is an iconographic motif for transformation in which the aspect of ‘being first’ can be framed at the same time? We have opted for the metamorphosis from caterpillar to butterfly as an illustrative metaphor.

Client
Sky Media
Copyright
Concept, Wording, Design